Behind the Screens at
Off the Coast Creative
We’re creatives on a mission to help entrepreneurs tell their stories and build engaged communities.
10 years of managing social media platforms
45 Pieces of content every week
5-10 hours on social media & content creation Saved per client every week
50+ brands managed & consulted
who we are
Off the Coast Creative is a boutique social media agency in Richmond, Virginia, serving up full-service social media management and content creation. We help East Coast brands ride the social media wave sustainably to build communities that vibe and have a darn good time along the way.
HOW IT STARTED
Not to Be Dramatic, But Here’s Where It All Began
Back in 2019, I thought I invented a job.
My social media agency (formerly known as Aesthetic Eye Social Media) started in my tiny apartment with Elvis and Princess, my fur-babies by my side.
Sure, I had been managing social media platforms for a few years, but I didn’t see the agency that I had created.
After getting my good ole’ LLC, I walked into my first prospect’s office armed with a “super-official” pitch deck–printed at the student center and bound in a Dollar Tree folder–that somehow became impossible to flip through.
I was embarrassed but we laughed it off, talked about meaningful content and brand storytelling, and before I knew it, he signed my first contract.
That was the moment I realized I had something real to offer and that I could do this–so I dove headfirst into becoming a social media manager. And that first client? Well, he’s renewed his contract every year since and I now support him beyond social media management.
My marketing background has helped me establish a strong social media foundation and understanding of consumer behavior–skills I honed while managing the marketing and social media strategy for over 200 events, publishing magazines, and monetizing a podcast.
Throughout this journey, I’ve followed God’s calling, leading me to serve and love others. My purpose is to help share and amplify the stories of others’ incredible gifts.
Meet Off the Coast’s Creative Team
(AND SUPPORT CREW)
ANNA
FOUNDER & SOCIAL MEDIA STRATEGIST
AKA: Social Hype Girl & Visionary
Drink Order: I’m a seasonal drink girlie, but when the pumpkins and trees are put away, I love a double shot over ice with cream!
LIZ
CHIEF OPERATING OFFICER
AKA: Resident Swiss Army Knife & Systems Extraordinaire
Drink Order: Cherry Cola Olipop is my everyday drink, but when I am at a coffee shop, I go for an Iced Chai!
ELVIS
AKA: Right-Hand Girl
(yes, Elvis is a girl, sue me)
Drink Order: Fresh Pup Cup
PRESLEY
AKA: Flip Flop Thief
Drink Order: Anything Stolen
PRINCESS
AKA: Office Diva / Queen Bee
Drink Order: Full Cream, Room Temp
PETER
AKA: Unpaid Employee
Drink Order: (wasn’t asked)
A Brief History of Off the Coast CreativE
From Small Streams to Big Waves
Your Fun & Quirky Richmond, VA Social Media Managers
WHERE WE WORK
We serve East Coast clients from our homebase of Richmond, VA. When possible, we love meeting clients face-to-face in their office, but we also service clients across the US who are looking for social hybrid services.
WHO WE WORK WITH
We’re Not Everyone’s Cup of Tea
We’ve never been a fan of sugar coating, so let’s make sure we’re the perfect fit. We work with a variety of small businesses and have a specialized portfolio in the beauty, medspa, design, and construction industries. Overall, we work with clients who are:
Willing to try new things & get on camera
Ready to outsource social and receive expert guidance
Interested in building and serving an online community
Sick of tips and hacks, views and follower counts, and chasing targets that don’t matter
If this sounds like the social team you’re looking for, we ride at dawn.
OUR APPROACH
Buck the Trends
While social media “gurus” are talking in circles about the latest hacks and changes, we’re here doing things differently. Our focus? A social plan that is rooted in smart marketing strategy and built for longevity.
What sets us apart:
Sustainable, long-term strategy over short-term hacks.
Content creation saddled into every package.
Social media you’ll actually enjoy.
Client Love notes
“I’m seriously so impressed by the way you elevate our page and the presentation of our project. And I’m thankful to have you as part of my team. But also thankful to have you as a friend.”
-Camile, Entrepreneur, Virginia