Rejuvalase Medspa: Elevating Brand Visibility and Fostering community through Strategic Social Media Transformation
The Client:
Rejuvalase Medspa, located in Stafford, VA, is a well-established medical spa that began in 2006 with a single treatment room and one aesthetic laser. Today, Rejuvalase has expanded to six treatment rooms, offering an extensive menu of Medical and Day Spa services alongside various retail products. They are also associated with NoVa Laser & Esthetics Training, a sister school dedicated to esthetics education.
The Challenge:
Despite Rejuvalase’s broad range of services and strong reputation, managing social media internally without a cohesive strategy led to challenges in showcasing their complete offerings. With so many treatments, seasonal promotions, and multiple brands, Rejuvalase found it difficult to create a well-rounded online presence. Their social content lacked optimization and consistent structure, impacting their ability to drive traffic and engagement.
Goals:
Increase in-store and website traffic
Humanize the brand through engaging content
Reach a wider audience beyond current followers
Boost social engagement
Elevate the visual polish and professionalism of their content
The Solution:
To tackle Rejuvalase’s goals, Off the Coast Creative implemented a revitalized social media strategy that streamlined their brand presence and improved engagement. Key elements included:
A full profile optimization and branding revamp on social media
A tailored strategy focusing on target audience, business goals, and fresh content pillars
Comprehensive social media management with five weekly posts and story engagement
Quarterly photoshoots for consistent, high-quality visual content
Increased team involvement in content to foster authenticity and drive engagement
Introduction of email marketing and a new TikTok presence to extend their audience reach and strengthen their sales funnel
The Results:
Within the first month, Off the Coast Creative’s efforts led to substantial improvements across key metrics. Within the first month of implementing a social media strategy:
Instagram Reach: Increased by 82%
Facebook Reach: Increased by 201%
Engagement: Boosted by 102% on Instagram and 205% on Facebook
External Link Taps: Increased by 96.8% on Instagram
These numbers contributed to an average reach of 85% non-followers each month, maintaining an above-average engagement rate across platforms.
Long-Term Impact:
A highly engaged team enjoying content creation and reflecting a vibrant brand culture
Positive community sentiment and consistent in-person feedback from clients
A steady increase in lead generation from social media, especially for high-ticket services
Client Perception: Rejuvalase’s team has expressed excitement and satisfaction with their evolving social presence. Monthly analytics reviews and content visits keep them actively engaged and aware of their progress, with clients sharing their enjoyment of the curated, professional content.
The Value of Partnering with Off the Coast Creative and What We deliver:
A driven, strategy-focused approach that builds long-term brand momentum
A collaborative process that brings out your team’s authentic voice
Curated content that captures attention and sparks curiosity, with the potential to turn your clients into brand advocates
