A Consistent Social Strategy Turned James River Construction’s Feed into a Lead-Generating Powerhouse

The Client:

James River Construction, a trusted Richmond, VA contractor, has been serving the region for over 25 years. With a team of over 20, they specialize in high-end home renovations and additions, delivering craftsmanship and expertise to luxury clients.

The Challenge:

Before partnering with Off the Coast Creative, James River Construction was eager to elevate its social media presence but faced challenges in maintaining consistency and capturing the full impact of its stunning project transformations. With long project timelines and evolving industry trends, they sought a team that could seamlessly manage their social media, visit job sites to capture high-quality content, and empower their team with best practices. Their vision was clear: drive website traffic, humanize the brand, boost engagement, and showcase their exceptional craftsmanship in a compelling way.

The Solution:

Off the Coast Creative stepped in with a strategy to elevate JRC’s social media presence:

• Social Media Strategy: Optimized profiles to better reflect JRC’s high-end work and appeal to their target audience.

• Content Creation & Management: Managed all social media content, posting three times weekly, with story and engagement support to keep the brand active.

• On-Site Content Capturing: Coordinated with project managers to capture project progress, ensuring a steady flow of high-quality, on-brand content.

• Monthly Strategy Calls: Regular meetings to track progress, educate the JRC team, and adjust strategy as needed.

The Results

Since partnering with Off the Coast Creative, James River Construction has seen their social media channels transform into effective lead-generation tools, bringing in more inquiries than ever. The revamped social media strategy showcases their high-quality work and aligns seamlessly with the JRC brand, capturing the attention of luxury clients and an engaged audience.

Key Metrics in the First Month:

• Instagram Reach: Increased by 29.2%

• Facebook Reach: Increased by 53%

• Instagram Engagement: Increased by 175%

• Facebook Engagement: Increased by 55%

• Profile Visits: +83.1% on Instagram; +26% on Facebook

One year in, JRC’s social media channels consistently reach over 60% more people, building a vibrant community and elevating the brand’s reputation.