From Overwhelmed to On-Brand: How The V Lady Grew a Thriving, Engaged Community with Content that Truly Connects
The Client:
The V Lady is a well-established Brazilian waxing and sugaring specialist in Richmond, Virginia, led by Chrystia, a one-woman powerhouse with over 20 years of experience. Known for her expertise and warmth, she helps clients feel comfortable and confident, but found it challenging to showcase her brand personality on social media.
The Challenge:
Chrystia had bold ambitions for her business and knew the power of social media in making them a reality. However, without a clear strategy, she found it challenging to showcase her brand consistently in a way that felt authentic and engaging. She wanted to humanize her brand but wasn’t sure how to create diverse content for her niche service offering. Stepping in front of the camera felt unfamiliar, and she faced a few key challenges, including:
Time constraints and lack of social media expertise
Overwhelming social media noise and mixed advice
A need to reach new clients, increase engagement, and grow brand awareness
Building a stronger brand presence and driving more traffic in-store and online
The Solution:
We partnered with The V Lady to create a social media strategy that would amplify Chrystia’s authentic voice and attract the right audience.
Profile Optimization: We refined her brand on social media, ensuring profiles were cohesive, engaging, and reflective of her personality.
Comprehensive Content Strategy: Built on content pillars that resonate with her audience, we created a posting schedule with consistent, relevant posts five times a week, along with Stories and engagement support.
Monthly Content Visits & Quarterly Brand Photoshoots: Regular, professionally curated content creation sessions brought Chrystia’s brand to life, showcasing her authenticity and expertise while keeping visuals polished and fresh.
Expanding Content Channels: To further boost visibility, we introduced blogging, driving engagement across platforms.
Engaging Giveaways and Community Building: We ran multiple successful giveaways, boosted interaction with a VIP Facebook Group, and ensured her community felt connected and entertained.
The Results:
Our work together transformed The V Lady’s online presence and achieved substantial results, with significant growth in just the first month:
297% increase in people reached on Instagram, 473% on Facebook
169% increase in impressions on Instagram, 80.8% on Facebook
162% increase in profile visits on Instagram, 46.5% on Facebook
Above-average engagement rates across Instagram and Facebook sustained over eight months
Chrystia now has a thriving, engaged online community, with clients praising her informative and entertaining posts. Her content captures her unique personality, and she’s having fun with social media, finding joy in the creative process without the stress of managing it alone.
Client Feedback:
"Anna is my social media guru! She’s fun, bubbly, and brings such incredible energy to everything she does. Even when I’m not in the mood, she keeps the vibe light and makes it all enjoyable. Anna creates the perfect space for me to show all sides of myself—the clumsy, bubbly, happy, and serious. She gives me the freedom to be authentic, letting everything flow naturally."
-Chrystia
